Ugh, why are we still beating this dead horse?
Scott Mendelsohn over at Forbes wrote an article puzzling over why people consider BvS a disappointment. He writes:
[B]ecause Batman v Superman: Dawn of Justice came about in a post-Avengers era … it finds itself on the defensive with “just” $800m worldwide.
Now Scott, I appreciate you and your reviews. I really do. And I know that you are aware of BvS‘s flaws and that you loved Batman as a kid, so I won’t get into the well-trodden weeds about this film’s flaws. But let me help you understand why this film is a disappointment, because it is, and it isn’t Marvel’s fault.
First, your argument that The Avengers raised the bar for all superhero movies is spot on. In fact, there probably wouldn’t even be a Batman v Superman if it weren’t for the $1.5 billion haul of Marvel’s alpha team. And, yes, Iron Man and Incredible Hulk were both fortunate to come out in a pre-Avengers time when their (relatively) low grosses looked like successes. But to say that Avengers’ huge pile of cash puts BvS on the defensive is clearly missing the mark.